A company logo is not your brand, nor is it your identity. Logo design, identity and branding all have different roles that form the perceived image for your business or product.
In short, the brand speaks to the perceived emotional image of the business or company as a whole, the identity refers to the visual aspects that form part of the overall brand, and the logo identifies a business in its simplest form via the use of a mark or icon. Marketing 101 in a nutshell!
If you are in need of a new corporate logo, identity or logo; or if your old corporate needs a breath of fresh air, get in touch so that we can discuss your options over a cup of coffee.
