Website or Online Marketing refers to advertising and marketing efforts that uses your website and the Internet to increase your online exposure and product or services. The strategy that Infinity Web follows involves mainly 2 aspects, first to ensure a website is technically set up correctly and secondly to use Google Adwords to actively drive internet searches to a client website.
Website Assessment
You can quickly assess your website using the Google Page Speed Insights (click here) tool. It will likely point out some aspects of your website that needs attention, both when browsing using a normal personal computer or a mobile device like a smartphone or tablet. Some issues might include responsiveness or its SEO ranking.
Google Adwords (PPC)
By investing in Google Adwords (PPC or Pay-per-Click), you can specifically target clients using Google to search for products and services, which probably include most Internet users. It will allow you to have full control of your marketing spend and even better, know exactly what the budget was spent on. Infinity Web will assist with the setup of your new Adwords account as well as the monthly maintenance and reporting.
More about Responsiveness and SEO
A responsive website can adapt to any screen size so it’s as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required. Importantly, with the recent increase in mobile use, it has become imperative that website are responsive to accommodate those type of customer. Also, Google gives preference to responsive website i.t.o. organic searches, which means that if your website is not responsive, you are missing out on potential business.
Search Engine Optimization or SEO, is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of Google. By having a SEO friendly website, you automatically enhances the chances of your website being ranked better than non-SEO friendly websites (the opposite applies).
