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If any business is not online, it’s in trouble. If your customers are not able to buy or interact online, 24 hours a day, seven days a week, they are already buying from your competitors.

This was said at a recent discussing the importance of having a strong online presence, which allows businesses to advertise their products and services, attract customers and build brand credibility.

It is said that those businesses who have successfully navigated five months of lockdown and were able to go virtual, are thriving. While those that have not yet managed to move from a physical to virtual space are suffering.

This also highlights the important role of security, as more businesses look to build their online presence in light of the pandemic.

Please consider the following:

• Securing your computer devices using for instance a popular antivirus and intrusion software like ESET Endpoint Security.
• Storing sensitive files and data in the cloud using for instance Google Drive, Microsoft OneDrive, or DropBox.
• Securing your website traffic to your customers using a secure certificate (SSL), it happens to benefit search engine ranking in the process.
• Keeping your passwords strong, unique, and change then at least once a year.

With increased online exposure, comes the increased risk of being compromised, so please take the necessary precautions.

Update Your Online Presence

Right now it is critical for any and all businesses to be online but more importantly, to have the right information about the business on for example your website, Facebook, or email signature. Office addresses and contact numbers have change, your product and services might have changed, and as such you have to make sure your online presence is updated and accurate.

Do reach out if we can assist or advise in any shape or form – Contact us.